ECYD is an acronym for the company’s full name, Eitz Chaim Yishuv haDaat, which in turn has its own deep meaning.

Eitz Chaim

This is the tree of life. It refers especially to a map of each person’s spiritual character.

Yishuv haDaat

Together, this phrase translates to the concept of having a settled mind and being present.

Independently, Yishuv simply means to be settled while Da’at is the faculty of the mind that has to do with mental and emotional integration.

It is where thought strikes the chords of emotion.

Da’at is at once associated with knowledge, empathy, and integration.